Research negative sentiment before landing on a brand name

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You may like a product’s potential name, value statements and positioning keywords, but is there any negative sentiment associated with the name or words you are using? Here are some research tools I use to help me. Download a list of these resources from the link provided at the end of the video.

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About the Author: Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.