Research negative sentiment before landing on a brand name




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You may like a product’s potential name, value statements and positioning keywords, but is there any negative sentiment associated with the name or words you are using?  Here are some research tools I use to help me. Download a list of these resources from the link provided at the end of the video.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


2016-10-23T16:30:28+00:00By |Categories: Product Development|Tags: , , |0 Comments

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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