Retail e-commerce data and what it means for your consumer product company




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Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales.

Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% range, according to Shadowstats).

Map of same day delivery service in major metropolitan areas offered by Amazon.

Some quick conclusions:

  • Regardless if whether you sell in brick/mortar, you need a strategy and infrastructure to sell online to take advantage of the growth;
  • You want to position for same day delivery as this segment grows (another reason why you need a strategy and infrastructure for online sales)
  • If you move or grow in brick/mortar, you are likely replacing someone else, which makes it very competitive;
  • Brick/mortar still commands the majority of retail sales, so you want to be here, but realize it will take time and likely reduced profitability relative to online in the short-term to make this channel work.

See data points below:

U.S. Dept. of Commerce E-commerce Sales Data – 2015

Retail e-commerce data



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


2017-02-06T20:23:19+00:00By |Categories: Marketing, Resellers|Tags: , |0 Comments

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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