Russia Gets First Sanctioned Cryptocurrency – And It’s Tracking Beef




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This demonstrates the potential for blockchain technology (which powers digital currencies) to be used to track the integrity of food. And it is being done in Russia. The U.S. beef industry is light years behind and it is very difficult to find out where your meat comes from, unless you purchase direct from small ranchers who really know their cattle, which is what I do. Why is this important? I think the biggest opportunity and potential for impact in the U.S. food industry is to track the entire journey of food, which would increase safety, integrity and transparency. Blockchain can do that very well, although I think it is the easiest part. The hard part and expensive part is installing sensors and tracking devices.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


2017-08-21T13:54:01+00:00By |Categories: Micro Content|Tags: , , , , |0 Comments

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I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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