Core section document: Strategy: before starting your company, achieve alignment and fit between your goals, brand pillars, category/product selection and target market
Core section document: Systems: implement the right technology and processes so that growth is easier to manage and scale
Core section document: Product Development: develop “WOW” products that capture attention, document risks, determine COGS, pricing, profitability, apply identity and brand marketing and develop the growth strategy
Core section document: Finance: budgeting, forecasting, P&L’s, balance sheets and capitalization tables
Core section document: Production & Logistics: supply chain, production, logistics and warehousing
Core section document: Marketing: organize the marketing of your product
Core section document: Resellers: sell through retailers, distributors, drop shippers, affiliates and others
Core section document: Support: human resources, insurance, regulatory, legal and other miscellaneous items.
Interesting charts, graphs and other visuals, either from my own datasets or that I find elsewhere which I make available in my public content. Please go to this page.