Startup Incubator 2018-08-30T10:48:17+00:00

Basecamp InQb8r

Startup Incubator For Consumer Product Companies

The Foundation For My Startup Incubator

My incubator teaches and supports my Growth Stack.

My Growth Stack is my approach to growth that in my experience, requires the least amount of investment and the least amount of risk, and has the potential to provide much faster, more robust and sustainable growth.

Using this approach with business partners, I took one company to $100 million, another to $50 million, a third to $25 million and my current company is niche focused in 6-figures.

My approach works with any size company. If you want to stay small, it will work, if you want to grow big, it will work.

The Primary Benefits of Basecamp InQb8r

Based on my experience as an entrepreneur and observing hundreds of others over the course of my career, I have built Basecamp InQb8r to address these specific needs for consumer product startups.

Learn the Best Growth Approach

My Growth Stack is the road map for developing, launching and growing a consumer product company.  Incubator members will learn this road map to apply to their own startup.

I also developed my Lean & Agile Framework, which is an operating manual to help support executing on the Growth Stack.

It is a large collection of content, methodologies, processes, tools, spreadsheets, diagrams, resource lists, research, data and software, organized to take a startup from idea to $50 million in annual sales.

But you don’t have to aspire to be a $50 million business to use my framework. If all you want is a 5 or 6 figure business, my framework will work, because at the core, it is primarily designed to help you get a highly profitable business, with much less risk, that is sustainable and competitively defensible.

Incubator members can work from anywhere, as long as they have Internet access.  Education on the Growth Stack and Lean & Agile Framework is delivered online.  This saves significant time and money over trying to learn through experts, consultants, advisors, or attending networking events, seminars or webinars.

Provide Initial Intensive One-on-One With Ongoing Light Advisory Level Support as Needed

Each startup is different, so there is a need for initial one-on-one to help each incubator member get oriented to the Growth Stack and Framework.

But following that, most startups just need to execute, so the incubator’s role falls back to advisor.

Initial intensive and ongoing advisory services can be done via voice/video calls, so startups can be located almost anywhere as long as they have Internet access.

Install the Right Technology Infrastructure Supported By The Right Processes and SOPs (standard operating procedures)

The growth stack is very data driven, so having the right technology platforms and processes in place are critical to be able to execute quickly and efficiently as the company grows.

Technology is also the glue that holds a startup together.  It allows people to collaborate across distances and centralizes data so that everyone has what they need at all times.

I have taken existing well-known and supported systems and further modified them using my developers to create the ideal technology platform for developing, launching and growing consumer product companies.

I also use many common off-the-shelf systems for productivity and collaboration.

I built my technology platforms and processes to take a company from startup to $50 mm in sales, so there is no need to re-build or move to new technology as the company grows.

Do a major build and implement once, and you are done. But since I have already built the key systems, it is really just implementation and customization, which can be done quickly and very cost effectively.

Access to Marketing, Distribution and Sales Channels

In nearly all cases of consumer product startups, the hardest is getting access to the right marketing, distribution and sales channels and doing so cost-effectively.

I try to leverage my experience and relationships to help incubator members get what they need, when they need it and without breaking the bank.

Funding

In my travels over the decades, I have come across many entrepreneurs who do not want to raise funds to scale.  They are more interested in a small business that is profitable and sustainable.  It is really hard to develop blockbuster products that lead to an exit, either through acquisition or IPO.  In fact, that is rare.

But yet the focus of most, if not all, existing incubators and accelerators that I see, is producing companies that need funding in hopes of achieving that rare exit event.

What is needed are resources to get an entrepreneur off the ground, earning revenue and profitability in a sustainable way.  That is the primary focus of my incubator.

But, the Growth Stack, as I have proven in my past companies, will easily drive substantial growth.  And for some incubator members that are proving success in the marketplace through the Growth Stack, and want funding to scale and understand the risks to doing that, the incubator may be able to provide this resource, which may be directly and/or with participation from outside investors.

But you may be thinking that you need money just to get out the gate.

Not necessarily.

I built my incubator specifically to help startups grow without possibly needing any investor capital. That is why I call the Framework “Lean & Agile”

Basecamp InQb8r Costs To You

Cost is .5% (one-half percent in the form of stock options) in your company.

But equity is only monetized if the startup sees a liquidity event (sale or IPO), which is rare, so I wanted a way for the incubator to benefit from the success of the startup. A revenue-share structure is put in place that pays out 1% of  adjusted gross sales (gross sales minus returns, cancels/declines) to a total payout of $7,500, where the revenue-share ends.

How to Apply to Basecamp InQb8r

If the above appeals to you for your idea or startup, then please read on to understand what you need to do to apply.

Incubator Focus

Basecamp InQb8r looks for the following:

  • Products can be physical or digital;
  • Consumer brands whose products can be sold direct-to-consumer and not just through resellers or retailers;
  • Clean products (natural, organic, sustainable-sourced), or products that are cleaner than incumbents;
  • Clean supply chains (or as best as currently feasible);
  • Able to leverage technology and data-driven marketing/database marketing (which can include artificial intelligence and deep learning).

The incubator is not tied to specific markets or product categories.

Learn the Growth Stack and use it to grow your company

All Startups must attend my FREE workshop, where I teach the basics about my Growth Stack.  

It is important to learn my Growth Stack first to make sure it is a fit for you and your company, which is what Basecamp InQb8r is designed to support.

My workshop is a 2-hour webinar converted to text format and accessible at any time. This makes it far more efficient for people to go through the workshop rather than sit through a 2-hour webinar.

The workshop is freely available to anyone, even if you do not want to become an incubator member, but just want to find out what the Growth Stack roadmap is to apply on your own.

Use the Lean & Agile Framework to help support executing on the Growth Stack

My Growth Stack is the roadmap for developing, launching and growing a consumer product company.

I also developed my Lean & Agile Framework, which is an operating manual to help support executing on the Growth Stack.

It is a large collection of content, methodologies, processes, tools, spreadsheets, diagrams, resource lists, research, data and software, organized to take a startup from idea to $50 million in annual sales.

Click here to learn what is in the Lean & Agile Framework.

Apply

There is a link included when you get access to the entire Lean & Agile Framework.

FAQs

I have an FAQs page with more information about the incubator.