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Tips from the video are posted below.

I heard something recently which I think is important for all of us to reflect on:

How do we stay relevant with our knowledge and skills as we work for companies or start our own companies and serve our customers?

Here’s how I do it:

  • Stay abreast of broad changes in my industry. For me, it is consumer trends and consumer products. See included images which are great snapshots for me;
  • Use technology and stay current with it;
  • Increase productivity with newly available technology;
  • Learn new skills…always  be learning;
  • Be creative – don’t do what everyone else does and don’t do it just because that is the way it has always been done;
  • Know what you don’t know and learn it; the most dangerous thing to becoming less relevant is when you don’t know what you don’t know.  Industries change and progress as a result of technology and regulatory changes, so keep track of those in your industry and you will reduce the don’t know what you don’t know state;
  • Identify your leverage and take advantage of it. One way to define leverage to me is where you can push with less effort than others and get more results;
  • Know what you are good at and focus on that.  Be careful of doing things that water down what you are good at;
  • Follow your own passions – life is too short;
  • Know your tribe and who you do your best work with.  Try to spend most of your time working work with those people.

The following are from this article:  The consumer sector in 2030: Trends and questions to consider I keep them handy because they provide a great overview of trends to be aware of in my industry of consumer products.

stay relevant

stay relevant