I heard something recently which I think is important for all of us to reflect on:
How do we stay relevant with our knowledge and skills as we work for companies or start our own companies and serve our customers?
Here’s how I do it:
Stay abreast of broad changes in my industry. For me, it is consumer trends and consumer products. See included images which are great snapshots for me;
Use technology and stay current with it;
Increase productivity with newly available technology;
Learn new skills…always be learning;
Be creative – don’t do what everyone else does and don’t do it just because that is the way it has always been done;
Know what you don’t know and learn it; the most dangerous thing to becoming less relevant is when you don’t know what you don’t know. Industries change and progress as a result of technology and regulatory changes, so keep track of those in your industry and you will reduce the don’t know what you don’t know state;
Identify your leverage and take advantage of it. One way to define leverage to me is where you can push with less effort than others and get more results;
Know what you are good at and focus on that. Be careful of doing things that water down what you are good at;
Follow your own passions – life is too short;
Know your tribe and who you do your best work with. Try to spend most of your time working work with those people.
I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.