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Wow. Impressive processes built by this company to provide unprecedented visibility into the supply chain of the fish they sell. I eat a decent amount of wild, U.S. caught and U.S. processed fish. We also make our own raw dog food, which includes fish. The challenge with fish is that most of it is not processed in the U.S. or Canada, even though it may be caught here, so processing standards may be lacking. But what this company is doing is slowly starting to take places in other sectors of our food supply. I am applying this level of visibility and tracking into the food supply chain for my company, but it is not normal and takes more resources. But my customers want this and it is important to me. I think this is where blockchain technology can be effectively applied to increase visibility into our food supply, which we sorely need.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!