This is a Quora question about how retail stores could prosper that I was asked. My answer is as follows. I think it comes down to four areas. Exclusivity You are the only retail location that sells a product that consumers want. I think the product category that best fits this would be art. In [...]
Original entry: 7/1/2017 Updated: 8/16/2017 There's much discussion about this acquisition and its impact on AMZN, WFM, consumers and competitors. I have seen no discussion about the impact on brands and manufacturers in CPG, or as of this writing, not yet. My take is this is another indication of a long-term trend in retail where [...]
How can a local retail store survive, or prosper, in the age of superstores and the Internet market?
This is a Quora question I was asked and here is my answer. I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, [...]
Original entry: 5/15/2017 Updated 6/25/2017 There is huge disruption going on at all levels and categories of retail, as far as I can see. This is causing what I call distortion. Distortion in that some brands I see that are killing it at retail, yet cannot get more SKU's placed or placement in more locations [...]
This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]