What is a good marketing start to sell goods in a luxury segment?

2019-07-08T17:14:32-06:00By |Categories: Marketing|Tags: , , , , , , , , |

This is a Quora question to sell goods in a luxury segment I was asked to answer.  My answer is as follows. Are you selling your own products that you created and own to consumers, or are you reselling other luxury products via a wholesale basis? I think the answer depends on which avenue you [...]

What is an effective way of creating a brand?

2017-05-30T18:20:00-06:00By |Categories: Marketing|Tags: |

I want to create a premium accessories brand. Our products will be hand made from the highest quality materials. I have already created the designs of the products, but I wanted to hear about the different ways of creating a brand and standing out? This is a Quora question I was asked and here is [...]

What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

2017-05-30T18:18:07-06:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You want to know what you need to do to ensure a successful launch. In comparison to consumer products in general, [...]

Recommendations for a small established CPG food brand

2016-10-28T20:25:59-06:00By |Categories: Strategy|Tags: , , , |

This post presents a small established CPG food brand that I recently worked on.  What follows are some general facts about the company, its current state and my recommendations. Background Company This company is a family run operation started by the current owners and is more than 10 years old. Product Innovation The company has [...]

Should this CPG chocolate food company take the order?

2016-10-28T20:29:24-06:00By |Categories: Strategy|Tags: , , , , |

I read an article from Inc Magazine with a case study on a small CPG chocolate food company.  The article described how the founders had received a sizeable order that could provide significant PR value to their company, but they were not certain they could fulfill the order in time. The case study offered three recommendations from experts. [...]

Recommendations for this early stage food start-up

2016-10-28T20:29:41-06:00By |Categories: Strategy|Tags: , , , , , |

This post presents a small CPG brand that I recently met.  What follows are the facts I know about the company, its current state and my recommendations. Company This company is 6 months old with four founders who serve as the sole employees.  They work for other companies and are growing this opportunity in their [...]

Securing a name and filing for a federal wordmark for a CPG or consumer product startup

2017-02-07T19:50:47-06:00By |Categories: Product Development|Tags: , , , |

In this post, I will cover some thoughts and details about securing a name or filing for a federal wordmark for a CPG or consumer product startup with the USPTO. 1.  Come up with multiple names to choose from. 2.  Search the USPTO database for your chosen names and any variations. 3.  Use the main [...]