The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2017-05-24T20:34:43-06:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]

How to supercharge growth in a CPG or consumer product start-up

2017-01-06T09:57:13-06:00By |Categories: Marketing|Tags: , , , , , |

For this post, I will be discussing a not-so-well known way to supercharge growth in a CPG or consumer product startup, which I had the opportunity to use in a few different start-ups with great success. Which set of results would you rather have? Exhibit B is looking a heck of a lot better, isn't [...]