Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05-06:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]

One way for testing a business idea even if you do not have a product to sell

2016-11-09T12:19:21-06:00By |Categories: Marketing|Tags: , , , , |

I had a pre-launch startup in the pet category contact me with a product idea and a website created around the idea.  They were trying to raise money from investors for a seed round to produce a small number of units to sell. I personally did not think much of the idea, but what I [...]