This is a Quora question I was asked. My answer is as follows. In short, understanding marketing and sales conversion metrics and analyzing in spreadsheets Why Is This Important? A startup requires developing products, producing them, creating marketing copy and creative, all in context of a support structure with people, systems, suppliers/contractors, etc. All of [...]
I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth. The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]
I had a pre-launch startup in the pet category contact me with a product idea and a website created around the idea. They were trying to raise money from investors for a seed round to produce a small number of units to sell. I personally did not think much of the idea, but what I [...]
