customer acquisition Archives

EDDIE SOEHNEL

How can I get better margins for my products in my e-commerce business?
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How can I get better margins for my products in my e-commerce business?

Finance

How can I get better margins for my products in my e-commerce business?

2020-06-17T12:25:26-06:00By Ed Soehnel|Categories: Finance|Tags: Average order value, cart funnel, COGS, cross-sell, customer acquisition, downsell, e-commerce, funnel, Margins, upsell, woocommerce|

This is a Quora question I was asked to answer. By margins I am going to assume net margin, which is net income. Think of the flow of money in a consumer goods business as a way to help you improve margins. I have a spreadsheet model accompanying this graphic here. In the [...]

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How can a local retail store survive, or prosper, in the age of superstores and the Internet market?
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How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

Resellers

How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

2019-10-20T19:57:50-06:00By Ed Soehnel|Categories: Resellers|Tags: Amazon, customer acquisition, niche, profit margins, reseller, retail, retention marketing|

This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, is [...]

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