Why You Should Not Sell to Whole Foods Market

2016-04-08T20:35:07-06:00By |Categories: Resellers|Tags: , , , , , , , , , |

Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]

Great examples for using a strategy to attack from below

2016-11-24T19:03:42-07:00By |Categories: Strategy|Tags: , , , , |

Successful companies with well-established products are being threatened by newcomers. Winners don't lose when new rivals attack from the high-end of the market. They lose when startups attack from below.  The Innovator's Dilemma by Clayton M. Christensen The point is that when an established company weighs the cost of new technology or talent against what it already has, [...]

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