How OPI is hacking Amazon and data algorithms to improve its online site

2018-06-04T20:16:47+00:00By |Categories: Micro Content|Tags: , |

In general, I am opposed to having Amazon transact and fulfill because you don't know who your end customer is. Essentially, you do all the work to market your product and Amazon gets your customer's contact data and you do not. This company appears to be making Amazon work for them and still capture sufficient [...]

The top 3 marketing SaaS tools for consumer product startups I would recommend

2018-06-03T11:54:07+00:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content [...]