The top 3 marketing SaaS tools for consumer product startups I would recommend

2018-06-03T11:54:07-06:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content [...]

How I use my customer data to help me retain my customers and maximize customer lifetime value

2018-05-20T16:06:33-06:00By |Categories: Marketing|Tags: , , |

In general, I have found that it is at least five times cheaper to retain a customer than acquire a new one. But often that multiple is higher. I know this because I maintain detailed customer transaction records and track my marketing campaign activities, costs and conversions. As a result, I work hard on my [...]

The battle between Walmart and Amazon moves into a surprising new arena

2017-08-23T15:08:36-06:00By |Categories: Micro Content|Tags: , , |

Walmart finally coming on strong as a formidable competitor to Amazon. But there is another tidbit in here that is more important for consumer product startups to take note. Walmart is using its data on consumers from online and in-store sales. Why is this important? Startups want to sell online in a big way and [...]

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

2017-08-21T12:49:26-06:00By |Categories: Micro Content|Tags: , , , |

A nice concise history of database marketing, starting with contact management, to CRM, to marketing automation, and the next paradigm, which the author calls customer data platforms. While this article covers SAAS, I can easily draw parallels to consumer products and direct-to-consumer marketing. I think to a large extent, I have already built and operate [...]

Who is going to win the next election (hint: its about database marketing)    

2017-07-05T11:10:35-06:00By |Categories: Marketing|Tags: |

I'm not a political junkie, but a marketing junkie, and political campaigns are really just marketing campaigns. The last two major U.S. presidential elections have been driven by database marketing, and since that is what I primarily do, I really try to follow what campaigns are doing because they are the ones always pushing the [...]