The top 3 marketing SaaS tools for consumer product startups I would recommend

2019-12-27T20:16:26-07:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content for content marketing and organic SEO. It can also be customized extensively and functionality extended with plugins. I augment Worpdress with Cloudflare and WP [...]

How I use my customer data to help me retain my customers and maximize customer lifetime value

2018-05-20T16:06:33-06:00By |Categories: Marketing|Tags: , , |

In general, I have found that it is at least five times cheaper to retain a customer than acquire a new one. But often that multiple is higher. I know this because I maintain detailed customer transaction records and track my marketing campaign activities, costs and conversions. As a result, I work hard on my [...]

Who is going to win the next election (hint: its about database marketing)    

2017-07-05T11:10:35-06:00By |Categories: Marketing|Tags: |

I'm not a political junkie, but a marketing junkie, and political campaigns are really just marketing campaigns. The last two major U.S. presidential elections have been driven by database marketing, and since that is what I primarily do, I really try to follow what campaigns are doing because they are the ones always pushing the [...]