How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26+00:00By |Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink

2017-08-24T09:25:32+00:00By |Categories: Micro Content|Tags: , , |

Ad companies budgets are declining and one big reason is the reduced ad spend by CPG companies, which are under pressure because smaller brands with new, innovative and healtheir products are cutting into the giant's revenues.  Why is this important?  Its possible that reduced ad spend by the big companies will increase ad inventory, keeping [...]