How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26+00:00By |Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05+00:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]

What is Tradespend?

2018-12-08T14:07:07+00:00By |Categories: Downloads, Resellers|Tags: , , , , , , , , , , , , , |

Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store.  Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer.  Here is a general list of [...]

How can I thrive in online marketing in textile / fabric?

2017-01-06T09:57:12+00:00By |Categories: Marketing|Tags: , , , , |

This is a Quora question I was asked.  Here is my answer. Since I do not know who your customer is, I will give you a more general answer that may help you regardless if you sell products to other manufacturers, wholesale for retail sale, direct-to-consumer, or all of the above. I would search for [...]