What is a good marketing start to sell goods in a luxury segment?

2019-07-08T17:14:32-07:00By |Categories: Marketing|Tags: , , , , , , , , |

This is a Quora question to sell goods in a luxury segment I was asked to answer.  My answer is as follows. Are you selling your own products that you created and own to consumers, or are you reselling other luxury products via a wholesale basis? I think the answer depends on which avenue you [...]

Consumer product growth strategies

2018-04-08T15:50:44-07:00By |Categories: Strategy, Visuals|Tags: , , , , , , , , , , , |

This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]

I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

2016-11-04T09:55:48-07:00By |Categories: Finance|Tags: , , , , , , , |

Question:  I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]

The two biggest hurdles for successful marketing

2017-04-17T20:36:01-07:00By |Categories: Marketing|Tags: , , |

I recently worked on a direct marketing campaign with mediocre results.  I saw a 7.5% response, which in direct marketing would be considered very successful, but I was hoping for something north of 20%, considering the free offer provided.  I don't have any historical data indicating that I should have gotten 20%; it's just the number I [...]