Growing by bypassing online sales and instead, just selling through retail (even though I dislike doing it this way)

2017-02-06T20:24:18-06:00By |Categories: Resellers|Tags: , , , |

Why I dislike launching a product direct in retail, instead of selling online first, and some tips if I can only launch a product this way. Video Transcription I really dislike going straight to retail or through other resellers. Sell online direct to consumer first because you can start small and test [...]

I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

2016-11-04T09:55:48-06:00By |Categories: Finance|Tags: , , , , , , , |

Question:  I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]

The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2017-05-24T20:34:43-06:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]

Why You Should Not Sell to Whole Foods Market

2016-04-08T20:35:07-06:00By |Categories: Resellers|Tags: , , , , , , , , , |

Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]

CPG Manufacturers selling direct-to-consumer and undercutting distributors, retailers and other resellers

2016-11-24T19:59:04-06:00By |Categories: Strategy|Tags: , , |

This is a Quora question I was asked to answer. The full question is as follows: What do distributor contracts look like, and do they ever allow companies to sell products themselves? If so, how is the margin controlled so that the company doesn't undercut the distributor? We are looking to begin selling a consumer [...]