This is a Quora question I was asked to answer. You are going to generally size based on the competing products already available to consumers. The reason is because that is what consumers expect and in many cases, supply chain, warehousing, e-commerce operations and store shelves are already optimized for the sizing sold. If you [...]
This is a Quora question I was asked to answer. My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]
Why I dislike launching a product direct in retail, instead of selling online first, and some tips if I can only launch a product this way. Video Transcription I really dislike going straight to retail or through other resellers. Sell online direct to consumer first because you can start small and test [...]
Question: I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]
There are 3 problem areas every consumer product startup encounters. But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1: Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]
Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]
This is a Quora question I was asked to answer. The full question is as follows: What do distributor contracts look like, and do they ever allow companies to sell products themselves? If so, how is the margin controlled so that the company doesn't undercut the distributor? We are looking to begin selling a consumer [...]
