How do I hire a product distributor to get my product into pharmacy stores?

2016-04-29T10:52:06-07:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked.  My answer is as follows. I am not aware of any specific product distributor to the pharmacy channel.  The channel has largely consolidated into Walgreens and CVS, or pharmacy departments within major retailers. Many distributors do not do actual sales for you, so in my opinion, it [...]

My take on 3 characteristics that make for a great startup business idea

2017-05-24T20:28:06-07:00By |Categories: Strategy|Tags: , , |

In my experience, a great startup business idea is one with 1, or better yet, 2 or even all three of these characteristics: Intellectual Property You have some sort of defensible intellectual property, like a process, a patent, data, expertise or a product. By defensible, I mean you can defend it from competitors copying, reverse [...]

The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2019-08-19T16:19:01-07:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]

What do suppliers look for in their retail distribution partners?

2017-05-10T13:06:43-07:00By |Categories: Resellers|Tags: , |

A Quora question in retail distribution category that I was asked and my answer. Question:  What do suppliers look for in their distribution partners? My answer: Here's how I evaluate distribution partners: 1. Reputation/history.  Do they have a good reputation?  Ask for referrals to other suppliers in your size range that you can contact for references. [...]

Marketing and Distribution For A CPG Natural Food Start-up

2016-10-28T20:34:55-07:00By |Categories: Strategy|Tags: , , , , , , |

In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]

Key elements for success in a CPG natural food startup

2016-10-28T20:27:23-07:00By |Categories: Strategy|Tags: , , , , , |

I had the opportunity to see about 20 start-up companies in the CPG natural food startup category that showcased their products at a recent event. All were small CPG natural food startups no more than 4 years old - half were probably less than 1-year-old. I went around to each one, tried products and asked [...]