One method for determining channel margins when you are not able to talk with industry insiders

2018-12-08T14:18:43-06:00By |Categories: Downloads, Finance|Tags: , , , , , , , , , |

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the importer have enough space to markup the price before CE retailers markups his own purchasing price? The answer is unknown [...]

Is obtaining distributor pricing from a manufacturer purely based on your order volume with said manufacturer?

2016-08-11T09:48:23-06:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked. My answer is below. In food/consummables, manufacturers publish their price list, which in my experience does not normally include discounts for volume-based orders. If volumes are very low, then there may be a higher cost to cover the additional administrative and logistics costs associated with smaller orders, [...]

What is the best strategy for introducing a new product (spirits brand) to a distributor?

2017-05-06T20:00:12-06:00By |Categories: Resellers|Tags: |

This is a Quora question and here is my answer. I have not sold spirits directly so do not know of the specific nuances for that industry. But below are more general approaches for a strategy for introducing a new product.  In my experience, this works across many CPG categories. I will assume you do [...]