What happens to the connections a distributor has made with retailers for your product if you decide to replace him?

2019-07-07T06:55:55-06:00By |Categories: Resellers|Tags: , , |

This is a Quora question on connections a distributor has made with retailers that I was asked.  My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you usually use a particular distributor because of their connections and logistical pathways to retailers. In these channels, it is easier [...]

How do I convince an established distributor to distribute my newly launched product when he already has many successful products?

2017-10-18T09:19:32-06:00By |Categories: Resellers|Tags: |

This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either direct to your consumer, or through other distributors, resellers or retailers. You want to prove that your product sells. Marketing [...]

How do I hire a product distributor to get my product into pharmacy stores?

2016-04-29T10:52:06-06:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked.  My answer is as follows. I am not aware of any specific product distributor to the pharmacy channel.  The channel has largely consolidated into Walgreens and CVS, or pharmacy departments within major retailers. Many distributors do not do actual sales for you, so in my opinion, it [...]

How do I find consumer product distributors?

2016-04-14T14:47:41-06:00By |Categories: Resellers|Tags: |

In the last week alone, I got asked multiple times about how to find consumer product distributors, so it merits a quick post. My answer is to contact the retailers that you want to sell to and ask them who the distributors are that they work with.  Some retailers prefer that you go through a [...]

What are the retail legal requirements and considerations for selling a product I created (e.g. greeting cards) to retail stores?

2016-10-23T16:30:29-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , |

This is a question I received and here is my answer. In terms of retail legal requirements, here's what comes to mind: Do you need to or should you file any relevant trademark/wordmark/copyright filings with USPTO to protect your works?  Check with an attorney about this.  Retailer's won't care, but should you be trying to [...]

What are items to consider in setting up a relationship between a CPG manufacturer and distributor

2017-06-05T12:04:55-06:00By |Categories: Resellers|Tags: |

This is a Quora question I was asked about setting up a relationship between a CPG manufacturer and distributor.  My answer is below. I know and work in food, so I can only respond from that context. Does the distributor serve the market you want to directly target? Obvious question but needs to be asked. [...]

What is considered a healthy gross profit margin (both as a retailer and a distributor)?

2017-05-10T12:57:40-06:00By |Categories: Resellers|Tags: , , , , |

What is considered a healthy gross profit margin (both as a retailer and a distributor)? I have just started a niche business of importing foreign goods at factory prices direct from the manufacturer and selling them at my retail shop at an average markup of Landing cost x 2 + local taxes or at a [...]

CPG Manufacturers selling direct-to-consumer and undercutting distributors, retailers and other resellers

2016-11-24T19:59:04-06:00By |Categories: Strategy|Tags: , , |

This is a Quora question I was asked to answer. The full question is as follows: What do distributor contracts look like, and do they ever allow companies to sell products themselves? If so, how is the margin controlled so that the company doesn't undercut the distributor? We are looking to begin selling a consumer [...]