How do you find customers who will pay the highest price for your products?

2020-05-03T09:47:51-06:00By |Categories: Marketing, Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. Here’s how I would go about finding customers who will pay the highest price for my products. Direct-to-consumer (DTC) The first thing I would do is create high quality products that customers will rave about. I would create a highly polished brand that looks good [...]

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What is a list of consumer product markets/industries and their average markups?

2017-07-05T10:59:55-06:00By |Categories: Resellers|Tags: , , , , , , , , , , |

I see a lot of articles that highlight the industries/products with the highest markeups (e.g., glass frames, cosmetics, watches, etc.), but I’m not just looking for the highest, I’m interested in a more comprehensive list. Doesn’t seem to be transparent at all! Thanks for your help. This is a Quora question I was asked and [...]

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Retail Margin or Markup on Consumer Packaged Goods (CPG) and Consumer Products (infographic)

2017-08-21T14:08:49-06:00By |Categories: Resellers, Visuals|Tags: , , , , , , , , , , , |

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The correct way and the specific equation to use to determine markups and margin for resellers and retailers

2018-07-19T16:18:42-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , |

I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]

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What is Tradespend?

2018-12-08T14:07:07-07:00By |Categories: Downloads, Resellers|Tags: , , , , , , , , , , , , , |

Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store.  Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer.  Here is a general list of [...]

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A ballpark guide to relative sales of items by retail channel

2016-10-26T11:29:09-06:00By |Categories: Resellers|Tags: , , , , , , |

Assume sales of items by retail channel in units per week per retail door. Grocery: Baseline channel Natural/Specialty:  2.5 x grocery Drug: 1 x grocery Mass: 10 x grocery Club: 20 x grocery C-store: 3 x grocery

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Why You Should Not Sell to Whole Foods Market

2020-12-14T09:10:19-07:00By |Categories: Resellers|Tags: , , , , , , , , , |

Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]

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What are deduct from invoice fees with retailers?

2017-05-10T13:01:22-06:00By |Categories: Resellers|Tags: , , , , , , , , , |

A question that I was recently asked is what are deduct from invoice fees with retailers? For dietary supplement products, what are deduct from invoice fees associated with doing business with Walmart, Target and club stores like Sam's, Coscto and Bjs; how about for grocery chains like Safeway or drug stores like Walgreens? To clarify [...]

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