What factors should I consider in deciding which product size to first launch?

2020-08-09T15:25:49-06:00By |Categories: Product Development|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. You are going to generally size based on the competing products already available to consumers. The reason is because that is what consumers expect and in many cases, supply chain, warehousing, e-commerce operations and store shelves are already optimized for the sizing sold. If you [...]

How do you find customers who will pay the highest price for your products?

2020-05-03T09:47:51-06:00By |Categories: Marketing, Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. Here’s how I would go about finding customers who will pay the highest price for my products. Direct-to-consumer (DTC) The first thing I would do is create high quality products that customers will rave about. I would create a highly polished brand that looks good [...]

What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?

2020-02-13T18:43:24-07:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked to answer.  My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]

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