The top 3 marketing SaaS tools for consumer product startups I would recommend

2019-12-27T20:16:26-07:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content for content marketing and organic SEO. It can also be customized extensively and functionality extended with plugins. I augment Worpdress with Cloudflare and WP [...]

Consumer product growth strategies

2018-04-08T15:50:44-07:00By |Categories: Strategy, Visuals|Tags: , , , , , , , , , , , |

This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]

Retail e-commerce data and what it means for your consumer product company

2017-02-06T20:23:19-07:00By |Categories: Marketing, Resellers|Tags: , |

Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]