What is the ROI average for e-commerce sites?

2020-06-09T08:49:51-06:00By |Categories: Finance|Tags: , , , , |

This is a Quora question I was asked to answer. I don’t look at ROI in terms of consumer products or ecommerce because that number is not as meaningful due to its wide range across categories, channels and geography. EBITDA, net profit margin, payback period, and revenue-to-funding are metrics I prefer. Based on that, [...]

What is the cost to revenue ratio of an e-commerce infrastructure in the retail industry?

2019-12-28T16:21:48-07:00By |Categories: Finance|Tags: , , , |

This is a Quora question I was asked and my answer is as follows. For my P&L’s, I break cost up into 3-main buckets: COGS (cost of goods sold) Marketing Operations I compute COGS based on landed costs, which includes the complete costs to produce a product so that it is sitting in your warehouse [...]

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