The evolving consumer product retail landscape and how consumer goods startups can best take advantage

2020-03-17T09:48:43-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving consumer product retail landscape is like Zooka, not stopping for anyone or anything. This post is summarizes the evolving state [...]

What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?

2020-02-13T18:43:24-07:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked to answer.  My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]

What are things that can make or break an online retail business (a specific niche retail business)?

2019-12-27T08:05:29-07:00By |Categories: Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. My answer is below. There are many things that can make or break and online retail business but some key ones in my experience are as follows. Marketing Not understanding what your breakeven return on add spend (ROAS) is for each product by channel. This [...]

My ecommerce sales funnel results

2018-01-14T12:36:41-07:00By |Categories: Marketing, Visuals|Tags: , , , , , , , , , , , , |

Background on my ecommerce sales funnel Ecommerce sales funnels are designed to guide a consumer through the purchase process and present them with value-added offers that compliment their existing purchase before they checkout. I architected and had developers build my ecommerce sales funnel.  Rather than use an existing solution, I went this route because [...]

Why its hard for start-ups and small consumer product companies to secure retail shelf space

2016-10-23T16:30:35-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , |

Despite the explosive growth of online e-commerce and its widespread use for buying and selling products, selling products through retailers continues to be the most important mechanism for consumer product companies to earn revenue. The problem with a consumer product company selling at retail is that it is getting harder and harder to secure retail [...]