How to know you are pushing the edge with your marketing

2017-05-26T11:25:37-07:00By |Categories: Marketing|Tags: , |

This landed in my inbox recently. A disgruntled email subscriber was not happy...and you can tell because they have multiple misspellings in their response...a possible clear sign of frustration. I don't get these very often and wish I did.  People will just unsubscribe and that is the end of it.  But this is valuable feedback [...]

Recent spikes in email marketing click through rate

2017-05-23T12:36:18-07:00By |Categories: Marketing|Tags: |

My last two emails sent to my list saw spikes in click through rates on one link in each email. Both links led to entertainment-based content with a short video. On seeing this, I reviewed all the performance stats on emails sent to my list in the last year and did not see anything near [...]

A 50% average email open rate and some other email marketing benchmarks – here’s some things that work for me

2017-05-23T12:38:47-07:00By |Categories: Marketing|Tags: , , , |

Here are some quick email marketing benchmarks for my dog category business: The email open rate averages 50%; The clickthrough rate averages 10%; In the last 12 months, about 1/6 of my list has not opened any of my emails. Overall, I am pretty pleased with my list performance, it's open rate and engagements. [...]

A few notes on how I build my list of emails for marketing with high quality prospects

2017-05-23T12:39:22-07:00By |Categories: Marketing|Tags: , , , , , |

It's common practice to throw up a free download as a way to build an email list ail list bait to lure subscribers to your list. I typically do not build my list of emails for marketing that way because I want to maintain a high quality list with people that are potentially serious about [...]