The top 3 marketing SaaS tools for consumer product startups I would recommend

2018-06-03T11:54:07-06:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content [...]

A 50% average email open rate and some other email marketing benchmarks – here’s some things that work for me

2017-05-23T12:38:47-06:00By |Categories: Marketing|Tags: , , , |

Here are some quick email marketing benchmarks for my dog category business: The email open rate averages 50%; The clickthrough rate averages 10%; In the last 12 months, about 1/6 of my list has not opened any of my emails. Overall, I am pretty pleased with my list performance, it's open rate and engagements. [...]