The top 3 marketing SaaS tools for consumer product startups I would recommend

2019-12-27T20:16:26-07:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content for content marketing and organic SEO. It can also be customized extensively and functionality extended with plugins. I augment Worpdress with Cloudflare and WP [...]

A 50% average email open rate and some other email marketing benchmarks – here’s some things that work for me

2017-05-23T12:38:47-07:00By |Categories: Marketing|Tags: , , , |

Here are some quick email marketing benchmarks for my dog category business: The email open rate averages 50%; The clickthrough rate averages 10%; In the last 12 months, about 1/6 of my list has not opened any of my emails. Overall, I am pretty pleased with my list performance, it's open rate and engagements. [...]