What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

2017-05-30T18:18:07-06:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You want to know what you need to do to ensure a successful launch. In comparison to consumer products in general, [...]

Which one of these start-ups would I join?

2016-10-28T20:23:58-06:00By |Categories: Strategy|Tags: , , , , , , , , , |

I watched six start-ups from the MBA program at CU Denver pitch their ideas to a panel of judges and the audience.  I love watching start-ups pitch their ideas, as its fun to hear presentations and I always walk away with new information and ideas about what others are doing.  All six in this group [...]