How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26+00:00By |Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

How to use autoresponder sequences for all your marketing and sales

2017-09-23T21:05:20+00:00By |Categories: Marketing|Tags: , , , , , , , |

Autoresponders are traditionally thought of in terms of email; you get a subscriber to your list and a series of emails goes out to them. Or, a customer buys a product so they get a series of emails, either general emails because you also put them on your list, or specific emails related to their [...]

Productivity

2017-08-21T13:47:25+00:00By |Categories: Outlook|Tags: , , , , , |

Original entry:  5/1/2017 Update:  7/23/2017 Update:  8/19/2017 The last few years I have mostly spent hunkered down, building my Lean & Agile Framework to support my Growth Stack, which is my approach to growth that in my experience, requires the least amount of investment and the least amount of risk, and has the potential to [...]