In-store advertising methods and strategies for a CPG company

2016-10-23T16:30:34-07:00By |Categories: Resellers|Tags: , , , , , , |

The available methods that I know of for in-store advertising methods and strategies for a CPG company, which vary by retailer, are as follows: Packaging (see here for all about packaging); Point-of-purchase: shelf tags, posters, flyers; Shippers, displays, stand-alone end-caps, and shelf displays; In-store looping videos; Price promotions: coupons displayed at shelf, in a retailer’s [...]