How Adidas is using micro-influencers

2017-08-21T13:42:13+00:00By |Categories: Micro Content|Tags: , , , |

This is a creative way to create demand for a product with no marketing using a custom app, a few select influencers and scarcity.  Why is this important?  While custom apps and influencers may be out of reach for startups or small companies, scarcity can be a huge lever to creating demand that anyone can [...]

Consumer product growth strategies

2018-04-08T15:50:44+00:00By |Categories: Strategy, Visuals|Tags: , , , , , , , , , , , |

This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]