How has your brand used consumer insights to inspire product innovation?

2019-09-10T15:32:29-07:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows.  I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]