The North Star Metric

2017-09-23T21:05:33+00:00 By |Categories: Finance|Tags: , , |

There's something called the North Star Metric, which one can also refer to as a super metric or a super KPI (key performance indicator). I found it to be best described in this one sentence, pulled from this post: The North Star Metric is the single metric that best captures the core value that your product delivers to customers. I think the [...]

What are the top KPIs for CPG companies?

2017-08-20T19:59:22+00:00 By |Categories: Downloads, Finance|Tags: , |

The KPIs for CPG  depend on the channels sold. If sold direct-to-consumer, the top metrics I track include: Marketing spend; Message engagement rates (email, social views, social shares, hashtags, etc); Click throughs; Conversions; Average Order Value; Cost per click; Cost per visitor; Cost per order; Cart abandon rate; Cancels/Declines/Returns rates; Return on advertising spend (ROAS) [...]