Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold

2018-05-01T21:01:06+00:00By |Categories: Micro Content|Tags: , , |

I've not yet worked directly in the beauty industry, but know it is pretty tough.  This article has some great insight and intelligence into tradespend and margin requirements to sell retail.

I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

2016-11-04T09:55:48+00:00By |Categories: Finance|Tags: , , , , , , , |

Question:  I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]

What is the typical margin that a lighting retailer in the US expects from a wholesaler?

2017-05-10T11:47:32+00:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked and here is my answer. I've never sold lighting products, so can't tell you for sure. But I have sold home improvement and margin in that channel to the mainline (Home Depot, Lowes, Ace, Menards, etc) averages 30-35%. If you are talking a lighting retailer, which I [...]

How to use margins and benchmarks in financial statements for a CPG or consumer product business

2016-12-19T19:45:25+00:00By |Categories: Finance|Tags: , , , , , |

This post demonstrates how to use margins and benchmarks in financial statements for a CPG or consumer product business. Margins Defined By margins, I mean an expense line item that is relative to net profit, expressed in percentage.  Figure 1 is a basic example with the key margins to which we will pay attention. Figure [...]