This is a Quora question I was asked to answer. By margins I am going to assume net margin, which is net income. Think of the flow of money in a consumer goods business as a way to help you improve margins. I have a spreadsheet model accompanying this graphic here. In the [...]
I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?
Question: I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]
This is a Quora question I was asked and here is my answer. I've never sold lighting products, so can't tell you for sure. But I have sold home improvement and margin in that channel to the mainline (Home Depot, Lowes, Ace, Menards, etc) averages 30-35%. If you are talking a lighting retailer, which I [...]
This post demonstrates how to use margins and benchmarks in financial statements for a CPG or consumer product business. Margins Defined By margins, I mean an expense line item that is relative to net profit, expressed in percentage. Figure 1 is a basic example with the key margins to which we will pay attention. Figure [...]