Facebook is not the only game for advertisers

2018-06-14T20:26:59+00:00By |Categories: Micro Content|Tags: , |

It does not matter where you advertise, as long as your spend is achieving your return on ad spend (ROAS) goals. Facebook was the best game for a number of years because it was so cheap that it made the ROAS hurdle much lower.  It is really simple arbitrage - buy low (the ads), sell [...]

Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05+00:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]