One way for testing a business idea even if you do not have a product to sell

2016-11-09T12:19:21+00:00By |Categories: Marketing|Tags: , , , , |

I had a pre-launch startup in the pet category contact me with a product idea and a website created around the idea.  They were trying to raise money from investors for a seed round to produce a small number of units to sell. I personally did not think much of the idea, but what I [...]

When is the right time to Kickstarter or crowdfund your consumer product company

2018-12-08T14:08:19+00:00By |Categories: Downloads, Strategy|Tags: , , , , , |

I have not done any hard core research into the success or growth track of companies following a successful Kickstarter, Indigogo or other crowdfund campaign. But anecdotally, this is what I have observed.  And this is definitely what I see in many startups, even ones that do not go the Kickstarter/crowdfund route. Take a look [...]