Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05-07:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]

Marketing and Distribution For A CPG Natural Food Start-up

2016-10-28T20:34:55-07:00By |Categories: Strategy|Tags: , , , , , , |

In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]