A ballpark guide to relative sales of items by retail channel

2016-10-26T11:29:09-07:00By |Categories: Resellers|Tags: , , , , , , |

Assume sales of items by retail channel in units per week per retail door. Grocery: Baseline channel Natural/Specialty:  2.5 x grocery Drug: 1 x grocery Mass: 10 x grocery Club: 20 x grocery C-store: 3 x grocery

How do I find commercial retail CPG distribution for my natural product?

2016-10-28T20:22:57-07:00By |Categories: Strategy|Tags: , , , , , , |

I came up with a new type of natural breath freshener that I want to introduce in the US. How do I find commercial retail CPG distribution for my natural breath freshener? This is a Quora question. My answer is as follows: I am assuming you are a new company with a new product. If so, [...]

Key elements for success in a CPG natural food startup

2016-10-28T20:27:23-07:00By |Categories: Strategy|Tags: , , , , , |

I had the opportunity to see about 20 start-up companies in the CPG natural food startup category that showcased their products at a recent event. All were small CPG natural food startups no more than 4 years old - half were probably less than 1-year-old. I went around to each one, tried products and asked [...]