How do you calculate the ROI for channel sales?

2020-02-17T10:37:31-07:00By |Categories: Finance|Tags: , , , , , |

This was a Quora question I was asked to answer. I’ve not personally thought of or used ROI for channel sales, but I suppose you could. To be clear, when I think of channel sales in context of what I do, which is consumer products, I think of the retail channel, or a subset of [...]

What is the cost to revenue ratio of an e-commerce infrastructure in the retail industry?

2019-12-28T16:21:48-07:00By |Categories: Finance|Tags: , , , |

This is a Quora question I was asked and my answer is as follows. For my P&L’s, I break cost up into 3-main buckets: COGS (cost of goods sold) Marketing Operations I compute COGS based on landed costs, which includes the complete costs to produce a product so that it is sitting in your warehouse [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

2018-12-08T14:21:41-07:00By |Categories: Downloads, Finance|Tags: , , , , , , , , , , , |

The ultimate goal in any company... to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most important variable in the finances is the marketing spend. Even if your other expenses are high or way out of [...]

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