Why do businesses redesign their product packaging?

2020-06-05T07:00:33-06:00By |Categories: Marketing|Tags: , , , |

This is a Quora question I was asked to answer. There are a few reasons: Help differentiate the brand better against competitors. You want to capture attention so you use packaging to do that, and if you look like everyone else, then it is hard to do that. Take a walk down a retail aisle [...]

The evolving consumer product retail landscape and how consumer goods startups can best take advantage

2020-03-17T09:48:43-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving consumer product retail landscape is like Zooka, not stopping for anyone or anything. This post is summarizes the evolving state [...]

Pemmican Food Startup #1: Organizing high level ideas and setting initial list of tasks and goals

2019-09-12T08:03:37-06:00By |Categories: Pemmican Food Startup|Tags: , , , , , , , , |

This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup.  I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]

How much of a role does the packaging of a product play in its sales?

2019-08-22T13:02:30-06:00By |Categories: Marketing|Tags: |

This is a Quora question I was asked to answer.  My answer is as follows. From a functional perspective, yes. But that I think everyone knows that. If you are talking about protecting the product such that when the user opens the packaging, it is what they expect, of course your packaging is important. But [...]

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

2019-12-22T11:25:55-07:00By |Categories: Resellers|Tags: , , , , |

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]

What are the biggest mistakes in CPG package design? How do you avoid them?

2017-04-17T20:32:10-06:00By |Categories: Marketing|Tags: , , |

I was asked this question on CPG package design on Quora. My response is below. I think the biggest mistake is not grabbing consumer's attention. There are so many products on shelf that it's easy to get lost and not get any attention. This is especially the case if there is limited or no out-of-store marketing to [...]

The importance of packaging for a CPG product

2017-04-17T20:33:07-06:00By |Categories: Marketing|Tags: , , |

The importance of packaging for a CPG product is significant. Here's why: A study done by Proctor and Gamble 25 years ago indicated that consumers pushing a shopping cart down the aisle of a supermarket look at packaging for 1/6th of a second before they decide to stop and look. According to the Food Marketing [...]