How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

2019-07-27T17:14:03-06:00By |Categories: Resellers|Tags: , , , , |

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]

What are the biggest mistakes in CPG package design? How do you avoid them?

2017-04-17T20:32:10-06:00By |Categories: Marketing|Tags: , , |

I was asked this question on CPG package design on Quora. My response is below. I think the biggest mistake is not grabbing consumer's attention. There are so many products on shelf that it's easy to get lost and not get any attention. This is especially the case if there is limited or no out-of-store marketing to [...]

The importance of packaging for a CPG product

2017-04-17T20:33:07-06:00By |Categories: Marketing|Tags: , , |

The importance of packaging for a CPG product is significant. Here's why: A study done by Proctor and Gamble 25 years ago indicated that consumers pushing a shopping cart down the aisle of a supermarket look at packaging for 1/6th of a second before they decide to stop and look. According to the Food Marketing [...]