What is the ROI average for e-commerce sites?

2020-06-09T08:49:51-06:00By |Categories: Finance|Tags: , , , , |

This is a Quora question I was asked to answer. I don’t look at ROI in terms of consumer products or ecommerce because that number is not as meaningful due to its wide range across categories, channels and geography. EBITDA, net profit margin, payback period, and revenue-to-funding are metrics I prefer. Based on that, [...]

How do you calculate the ROI for channel sales?

2020-02-17T10:37:31-07:00By |Categories: Finance|Tags: , , , , , |

This was a Quora question I was asked to answer. I’ve not personally thought of or used ROI for channel sales, but I suppose you could. To be clear, when I think of channel sales in context of what I do, which is consumer products, I think of the retail channel, or a subset of [...]