My take on 3 characteristics that make for a great startup business idea

2017-05-24T20:28:06-07:00By |Categories: Strategy|Tags: , , |

In my experience, a great startup business idea is one with 1, or better yet, 2 or even all three of these characteristics: Intellectual Property You have some sort of defensible intellectual property, like a process, a patent, data, expertise or a product. By defensible, I mean you can defend it from competitors copying, reverse [...]

The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2019-08-19T16:19:01-07:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]