Making micro-production work profitably: an example of printing labels in house rather than outsourcing

2019-03-24T12:28:30-06:00By |Categories: Downloads, Production & Logistics|Tags: , , , , |

I want to talk about micro production. For background, consumer products over the last 6 decades have largely been built on mass scale, producing as much of it as possible on a mass scale, which drives economies of scale down and drives costs down to serve mass markets. That has worked up until the [...]

Creating and using a production log for producing a consumer product

2018-12-08T14:21:50-06:00By |Categories: Downloads, Production & Logistics, Visuals|Tags: , , , , |

I want to use this post to run through how I encapsulate all key information for a product production run into a Google Sheet.  You can use Excel, but I prefer Sheets as it is easier to use when cross-linking, as I explain in this post. You can access the template used in this [...]

The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2017-05-24T20:34:43-06:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]

How This CPG food company gets to the next level

2016-10-28T20:26:34-06:00By |Categories: Strategy|Tags: , , , , , , |

This post presents a small CPG food company that I recently met.  What follows are the facts I know about the company, its struggles and my recommendations. Company This company is 4 years old with the founder as sole employee.  He is also the product inventor. Product Innovation There are 6 consumer retail products that [...]