radio Archives - Eddie Soehnel

EDDIE SOEHNEL

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?
Gallery
How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

Marketing

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26-07:00By Ed Soehnel|Categories: Marketing|Tags: analog marketing, Breakeven, digital advertising, digital marketing, funnel, pay-tv, print, radio, ROAS, TV|

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

Comments Off

Marketing and Distribution For A CPG Natural Food Start-up
Gallery
Marketing and Distribution For A CPG Natural Food Start-up

Strategy

Marketing and Distribution For A CPG Natural Food Start-up

2016-10-28T20:34:55-06:00By Ed Soehnel|Categories: Strategy|Tags: Distribution, Marketing, mobile, QR Code, radio, retail, TV|

In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]

Comments Off