How has your brand used consumer insights to inspire product innovation?

2019-09-10T15:32:29-07:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows.  I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]

What questions should I ask customers when testing the viability of a CPG or consumer product idea?

2017-02-07T19:24:38-07:00By |Categories: Product Development|Tags: , , |

What questions should I ask customers when testing the viability of a CPG or consumer product idea? This is a Quora question. My answer is as follows: I find that asking people directly about a product idea does not yield the most informative answers. A better approach is to focus more on the outcome that [...]