Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

2018-12-08T14:21:41+00:00By |Categories: Downloads, Finance|Tags: , , , , , , , , , , , |

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most important variable in the finances is the marketing spend. Even if your other expenses are high or way out of [...]

One method for determining channel margins when you are not able to talk with industry insiders

2018-12-08T14:18:43+00:00By |Categories: Downloads, Finance|Tags: , , , , , , , , , |

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the importer have enough space to markup the price before CE retailers markups his own purchasing price? The answer is unknown [...]

Can China and the Internet Save American Small Business?

2017-08-24T14:02:30+00:00By |Categories: Micro Content|Tags: , , , |

It is becoming increasingly possible and important for small U.S. consumer product companies to sell into overseas markets. Given the demographic challenges and other economic dynamics of the U.S. market, growth in the future will not happen to the scale that is possible in other countries, like China, but more so, India and the middle [...]

How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

2017-06-04T14:20:58+00:00By |Categories: Resellers|Tags: , , , , , , |

This is a Quora question I was asked and here is my answer. I don't work in retail, but sell to retailers, so I can only talk from this perspective.   In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, [...]