Why do some retail brands fail?

2019-11-05T05:21:07-07:00By |Categories: Resellers|Tags: , , , , , , , |

This is a question I was asked to answer on Quora.  My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

2019-12-22T11:25:55-07:00By |Categories: Resellers|Tags: , , , , |

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]

What’s your concept of how retail stores could prosper moving forward?

2019-12-28T16:22:05-07:00By |Categories: Resellers|Tags: , , |

This is a Quora question about how retail stores could prosper that I was asked.  My answer is as follows. I think it comes down to four areas. Exclusivity You are the only retail location that sells a product that consumers want. I think the product category that best fits this would be art. In [...]

What happens to the connections a distributor has made with retailers for your product if you decide to replace him?

2019-07-07T06:55:55-07:00By |Categories: Resellers|Tags: , , |

This is a Quora question on connections a distributor has made with retailers that I was asked.  My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you usually use a particular distributor because of their connections and logistical pathways to retailers. In these channels, it is easier [...]

How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

2019-10-20T19:57:50-07:00By |Categories: Resellers|Tags: , , , , , , |

This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective.   In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, is [...]

Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05-07:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]

The correct way and the specific equation to use to determine markups and margin for resellers and retailers

2018-07-19T16:18:42-07:00By |Categories: Resellers|Tags: , , , , , , , , , , , , |

I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]

Consumer product growth strategies

2018-04-08T15:50:44-07:00By |Categories: Strategy, Visuals|Tags: , , , , , , , , , , , |

This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]

Retail e-commerce data and what it means for your consumer product company

2017-02-06T20:23:19-07:00By |Categories: Marketing, Resellers|Tags: , |

Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]