I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to acquire new ones - like 5 to 25 times cheaper, depending upon your industry. My personal experience is that it [...]
How can a local retail store survive, or prosper, in the age of superstores and the Internet market?
This is a Quora question I was asked and here is my answer. I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, [...]
In the early days of your startup, there are three revenue generating strategies that you want to try and adopt into your business. First, try to maximize the price of your product to get as much revenue a possible from a single customer. As an example, if your goal is $1000 in gross sales a week, at [...]